DarkHorse – Privacy Policy Last updated: July 30, 2025

1. INTRODUCTION DarkHorse ("we", "our", "us") provides marketing and advertising services to business owners. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you interact with our websites, funnels, ads, SMS programs, and any other services that link to this Policy.

2. INFORMATION WE COLLECT • Information you provide voluntarily – Contact details (name, email, phone, business name) – Account or billing details when you purchase a service – Messages or content you send us (e.g., via chat, email, SMS) • Information collected automatically – Device data (IP address, browser type, OS) – Usage data (pages visited, clicks, referring URLs) – Tracking technologies (cookies, pixels, similar tools)

3. HOW WE USE INFORMATION • To provide and improve our services & customer support • To confirm bookings, send invoices, and deliver project updates • To send marketing emails, SMS, or push notifications—only with your explicit consent • To analyse site usage and campaign performance • To prevent fraud, enforce our Terms of Service, and comply with legal obligations

4. LEGAL BASES (GDPR / CASL) We process personal data on the following bases: (a) your consent; (b) performance of a contract; (c) legitimate interests (e.g., service improvement, marketing to existing clients); and (d) compliance with legal duties.

5. SHARING & DISCLOSURE We never sell your personal data. We may share it only: • With service providers who perform services for us (hosting, email, payment processing, analytics) and who agree to keep it confidential • If required by law or to protect our rights, privacy, safety, or property • In connection with a business transfer (merger, acquisition, asset sale) with prior notice to you

6. COOKIES & TRACKING We use cookies, pixel tags, and similar technologies to: • Keep you logged in, remember preferences, and improve user experience • Measure ad campaign results and retarget visitors You can disable cookies in your browser settings; doing so may limit certain features.

7. SMS & EMAIL COMMUNICATIONS • Opt‑in: You will only receive SMS or marketing emails if you have expressly consented (e.g., by ticking an unchecked box or texting START). • Opt‑out: You may unsubscribe at any time by replying STOP (SMS) or clicking the unsubscribe link in any email. • Message frequency varies. Standard message and data rates may apply. • We use GoHighLevel and other trusted providers to deliver communications.

8. DATA RETENTION We retain personal data only for as long as necessary to: • Fulfil the purposes outlined in this Policy, or • Meet legal, accounting, or reporting requirements. Data no longer required is securely deleted or anonymised.

9. SECURITY We implement industry‑standard administrative, technical, and physical safeguards to protect your information. No method of transmission or storage is 100 % secure, so we cannot guarantee absolute security.

10. YOUR RIGHTS Depending on your jurisdiction, you may have the right to: • Access, correct, or delete your personal data • Withdraw consent at any time • Object to or restrict certain processing • Port your data to another provider To exercise these rights, contact us at [email protected].

11. CHILDREN'S PRIVACY DarkHorse does not knowingly collect or market to children under 13. If we learn we have collected such data, we will delete it promptly.

12. CHANGES TO THIS POLICY We may update this Privacy Policy from time to time. Material changes will be posted on this page with a new "Last updated" date. Continued use of our services after such changes constitutes acceptance.

13. CONTACT US Questions or concerns? Email us at [email protected]