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One generator company per territory Check yours →

DarkHorse Marketing

Growth systems for generator companies

Own your market.

Get 150–900 exclusive generator leads in 90 days—or we waive our management fee and keep working until you do.

Scroll to outrun
$45M+

Client revenue generated

946%

YoY portfolio growth

$1.8M+

Ad spend managed

Every generator lead belongs to one company. Yours.

Shared generator leads make you race to the bottom. We build a territory competitors can't enter.

No recycled names. No directories. No fighting five other installers for the same homeowner. We create generator demand in your market and route it into a pipeline you own.

  • Generated by your own campaigns
  • Inside your generator service area
  • Homeowners actively seeking backup power
  • Never sold to a competing installer

A pipeline built to compound.

Three connected systems turn local backup-power demand into booked generator estimates.

01 / 03

MARKET MATH BLUEPRINT

01

Know the number before you spend.

We map generator demand across your service area and model the ad spend required to reach the guaranteed 90-day volume. No guessing—just territory and real data.

Good · Better · Best growth plans

02 / 03

LEAD-TO-CALENDAR ENGINE

02

Turn generator demand into appointments.

Capture the homeowner, qualify the generator project, book the estimate, and confirm the visit. SMS and email follow-up keep every opportunity moving.

Real-time tracking at every stage

01Leadcaptured
02Qualifymatched
03Bookscheduled
04Confirmreminded
05Showready
03 / 03

TRUST CREATIVE FACTORY

03

Make every installation sell the next.

Standby power is a trust sale. We turn completed installations, homeowner reviews, and your expertise into ads that pre-sell serious generator buyers.

Creative that filters—not just clicks

From first click
to front door.

01

Attract

Campaigns reach homeowners actively considering reliable backup power.

02

Filter

Homeownership, location, timeline, and intent separate buyers from casual clicks.

03

Book

Qualified generator buyers choose an on-site estimate slot while intent is high.

04

Show

Follow-up automation protects the appointment and recovers no-shows.

Built for generator pros.
Ready to install.

Best fit Ready to run
  • Generator dealer or installer that wants predictable lead flow
  • Can handle 6+ generator estimate slots per week
  • Responds to leads within 5 minutes during business hours
  • Willing to share installation photos, videos, and reviews
  • Ready to take on new generator projects now
Not a fit Not ready yet
  • No capacity for new generator installs for 60–90+ days
  • No one available to answer or return calls
  • Looking for cheap shared leads instead of exclusive buyers
  • Won't provide installation photos, videos, or reviews
  • Happy relying on referrals and shared generator-lead platforms

THE RISK-FREE GUARANTEE

90 DAYS

150–900 exclusive generator leads—or our management fee goes to $0 until we hit the number.

You only cover ad spend. “Exclusive” means every generator lead comes from your ads, inside your service area, and is never sold to another installer.

GUARANTEED 150

900
GENERATOR LEADS

See if your market
is still open.

We partner with one generator company per territory. Pick a time and we'll confirm availability, map local standby-generator demand, and show you the math.

Strategy call · 30 min Generator market math included No shared generator leads
DARKHORSE / STRATEGY Choose a time
SECURE BOOKING
150–900 exclusive generator leads in 90 days, or you don't pay our management fee.

GENERATOR DEMAND WON'T WAIT

Stop buying shared leads.
Own generator demand.

Lock your territory